The message of the popular adage “a picture is worth a thousand words” remains true to this modern time—an era where image manipulation becomes a trend. Look at the images around you: logos, magazines, advertising materials, billboards, street signs, product wrappers and labels, and graphics on every web page. These all contain pictures conveying messages that vary from one person’s perspective to another.

A term to collectively describe all these visual representations is known as “graphic design”. These are, indeed, one good way to communicate ideas to people, which is as equally important as verbal communication. Short. Interpreted in a variety of ways but never misunderstood.

Digitally Enhanced

Today, graphic design plays a vital role in the business world. In fact, each industry makes use of it in every single day of operation. Thus, a lot of companies have already invested and others are considering investing in it to attain corporate goals.

Want to sell something new? Want to say anything about a particular product? Want to demonstrate a process? Well, do it now before it’s too late.

“Use a picture. It’s worth a thousand words.”

As processes go hi-tech each day, business people learn to find new ways to further strategize. It’s no wonder why computer-manipulated images have become a big hit. Yes, there are computer applications and software programs readily available for crafting a logo or designing a label. Computer-generated images are an addition to a designer’s usual masterpieces: hand-drawn, painted, and photographed.

Businesses take advantage of digitally enhanced graphics with an aim to innovate and be able to interact with existing and potential customers in every possible way.

Graphic Design Essentials

What are the things that professional designers take into consideration in creating a graphic design?

CIIT, a Philippines-based IT school that specializes in digital art education, shares the following elements that comprise a good form of visual communication.

Here’s the list:

Image. This is the most important yet powerful component of every graphic design. Through it, an entity can convey not only a message but even mood and emotions. More importantly, it has the power to change the way of thinking.

Color. This aspect is important because it can affect the emotions. Thus, it catches the attention and draws the interest of the public. With an appealing color or color combination, viewers are enticed.

Line. Every image and text is made up of lines. It is the reason why many artists believe that line is the most useful among graphical features. Apart from serving as foundation, lines are also used by designers to highlight or emphasize something or even create a pattern.

Shape. This makes a design eye-catching. With a wide range of shapes to choose from, one has to select the most appropriate—the one that can make the difference. With improper choice or placement of any shape, the whole design can be affected or ruined.

These are few of the many components that make up a graphic design.

CIIT believes that it only takes passion and creativity for someone to innovate and further communicate his thoughts with the rest of the world.

Know more about this subject. Enroll in a top IT graphic design school in the Philippines. For inquiries, call (+63) 2-411-1196 or send your message(s) to info@ciit-ph.com.