The digital age has reworked the marketing landscape. More and more budget is being allocated into online platforms. With the advent of the internet and mobile technology, consumers and brands are now closer than ever, enabling people to skip the steps found in traditional marketing. This brings new challenges and puts content creation, planning, and data analysis at the forefront of the marketing industry. It is also becoming increasingly important for professionals in the field to be well versed in digital marketing and analytics fundamentals.

Designed to equip you with a global and local understanding of marketing techniques, this course offers you the necessary tools to empower your business.